People
Tourism should create meaningful opportunities for the people who make extraordinary travel possible.
Travel with purpose
A deeper respect
for every place.
Extraordinary places invite curiosity, care and a deeper understanding. We help you explore the choices behind your journey, recognising that travel always leaves a footprint.
Our responsibility
Purpose is not
an optional extra.
Travel always has an impact.
Flights, road transfers and accommodation use resources and produce emissions. A visit to a protected landscape does not, on its own, make a holiday sustainable, carbon-neutral or beneficial to conservation.
For our founder, Mikhail Schrader, respect for wildlife and an interest in the relationship between people and place are personal. Those values shape the conversations we want to have about travel; they are not an environmental certification.
If conservation or community projects are important to your journey, tell your curator. Ask about the named programme, who runs it, whether a contribution is included or optional, and what current information supports it. A supplier’s individual initiative should not be mistaken for a claim about the whole journey.
Gardening activities with the MORE Community Foundation, part of MORE Family Collection.
What guides us
Thoughtful choices,
made together.
Conservation
A park visit and a contribution to a named conservation programme are different things. The programme, recipient and contribution terms matter.
Respect
We travel as guests — respecting cultures, communities, landscapes and wildlife.
Honesty
Every journey has an impact. Clear information about individual programmes helps you make thoughtful, informed choices.
Plan with purpose
“We belong to this world.”
Tell us what matters to you. We will use that understanding when considering the places, partners and experiences that belong in your journey.
Plan a purposeful journey